This type of sharp practice is "grossly at odds with the licensing objective of preventing vulnerable people from being exploited by gambling", according to the UK Gambling Commission. Unfortunately, in my time counselling problem gamblers, I have been told, time and time again, that this type of practice occurs across the board with all gambling operators in Ireland. Enticements are offered to gamblers who are clearly in active addiction - which is not strange, considering that in most jurisdictions, at least 35% of gambling industry profits are made from problem gamblers (data for Ireland is not currently available).
In fact, a gambler is far more likely to be barred from a gambling establishment if they are winning regularly than if they are losing every penny they have - potentially leaving themselves and their families destitute.
Customer A was only advised to seek help for gambling addiction in August 2014, when a Paddy Power staff member met him on the street and learned that he had lost all of his jobs, was homeless and had lost access to his children.
The "responsible gambling" page of Paddy Power's website states: "We believe in fair play – not just for customers enjoying a bet, but in everything we do – and our practices are among the most responsible in the industry. We know that some people have problems with gambling, and we recognise that they need education, treatment, and support. All of our customer service agents are certified by GamCare and undergo regular GamCare training to ensure they offer the most professional service possible to those who might be suffering from a problem with gambling."
I do not want it to seem like I am on a crusade against Paddy Power. This type of immoral, unethical practice exists across the gambling industry. A brief look at the William Hill Staff Handbook (below), shows the typical attitude.
I urge the new government to enact the Gambling Control Bill as soon as humanly possible.